Hi there! My name is Caitlin and I’m a writer, editor and content director with more than 12 years of experience in both editorial and content marketing.

I’m extremely passionate about creating sharable content in a variety of formats, whether it’s a long-form feature, a short trends article, an SEO-focused post, a personal essay, a shoppable gift guide, social media copy, email banner headlines, UX copy, SMS copy, paid ad copy, and more. Long story short: I love creating copy that catches the eye and entices a reader or consumer to stay engaged (and that includes taking dry or “boring” copy and turning it into something memorable!).

Throughout my career, I’ve helped brands clearly define their voice and tone and have overseen this execution across all company touchpoints. I’ve also managed large teams of writers, editors and freelancers, created editorial processes and calendars, owned trend forecasting and traffic analysis, launched brand social media accounts, and have overseen all content direction for numerous brand activations and campaigns.

Interested in chatting? I’d love to hear from you! Email: gallaghercait88@gmail.com